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An appealing logo for your company or brand

A logo is much more than just a pretty image. The first impression of
your company or brand depends directly on the logo. It helps you reach
your target audience, add value to your services and differentiate the company from the competition.


We at Webboptimisterna have more than 7 years of experience in developing logos and graphic profiles. We work with companies and
brands from a wide range of industries: beauty, construction, consulting, technology, science, medicine, food and beverage, entertainment, design and architecture, and more.

Our process is structured in the best possible way to get the result that will please you and your customers. Before we start working, we always get to know our customers' business and what they want to achieve in their field.

Every company and every person is unique, and we truly believe that the individual approach is our strength. We don't just create logos, but help you convey your company's values to your target audience by means of design.
Logo

Step by step
from idea to logo

01

Briefing

Before we start designing, we need to clearly identify our goals. A profound investigation helps to avoid many corrections in the coming stages. To make an excellent logo, we need to determine the most important parameters of your brand. We will discuss the brand's target audience, analyse different examples of logos, define the company's key values and create a set of references.

02

Moodboards

A moodboard is a collage of ideas (graphics, photographs, textures and other images), with a look and feel that matches our project. Depending on the logo package you select we will develop 1-2 mood boards showing different logo styles. We will discuss them with you and choose one or multiple styles that will work for your business or brand.

03

Concept Development

Once we've agreed on the style and art direction, we'll move on to sketching out the logo concepts. Sometimes it turns out to be enough to draw just one variant of the logo and then modify it if needed. And sometimes you need to compare 2-3 different concepts to be able to choose the best one for your company or brand.

04

Finishing of the design

At this stage we refine the sketch into the final logo. We determine the color palette, adjust the font and present the look and feel of the logo on different media, e.g. business cards, packaging or on corporate uniforms. This will help you make sure that the design really achieves its goals.
Logo design

05

Adjustment for different brand assets

It is important that your logo works in both large and small sizes. For websites, you would often use the horizontal version, while icons and stamps require a compact logo that can fit into a circle or rectangle. A full-color logo can be easily used on the web, while for printing on T-shirts or caps you rather need a simple black-and-white version. We always prepare a whole set of assets for you to choose the right file depending on the application!

06

Export

The logo is ready and you get a folder with working files. Each file is provided on a transparent and colored background and in several different formats. No matter where you will use the logo - on a website, business card or on social media - you will have a file in the appropriate format at hand.

Our price packages
for logo design

Logo basic

• 1-2 logo options or improvement of the existing design according with your needs.

• 1-2 extra versions for using on different media

• Adjustment for web and print.

• Export as PDF, PNG,
JPEG and SVG.

5 990 SEK

Logo standard

• 3-4 logo options to choose from. 

• 3-4 extra versions for using on different media

• Adjustment for web and print.

• Export as PDF, PNG,
JPEG and SVG.

7 990 SEK

Logo + visual identity | basic

• 1-2 logo options or improvement of the existing design according with your needs.

• 1-2 extra versions for using on different media

• Adjustment for web and print.

• Export as PDF, PNG,
JPEG and SVG.

• Basic visual identity (color palette and fonts).

• Detailed guidelines how all
elements should be used on different
media (business cards, souvenirs,
print layouts, web, etc.)

11 190 SEK

Logo + visual identity | standard

• 3-4 different logo options
to choose from. 

• 3-4 extra versions for using on different media

• Adjustment for web and print.

• Export as PDF, PNG,
JPEG and SVG.

• A complete visual identity
consisting of color palette, fonts,
graphic elements, backgrounds,
patterns and icons.

• Detailed guidelines how all
elements should be used on different
media (business cards, souvenirs,
print layouts, web, etc.)

15 990 SEK

more about the visual identities

Contact us to book your logo package

Webbyrå

Read more about our services

Graphic Design
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Web Design
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08 505 424 58
Fleminggatan 35, 112 26 Stockholm
info@webboptimisterna.se
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