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Branding identity that creates recognition and trust

Sooner or later, most business owners come to a
conclusion that a single logo is not enough for
them to stand out from the competitors. A strong brand image is created by means of many more memorable elements such as:

• Color palette
• Fonts
• Photos or illustrations in a special style
• Frames, line types, color spots and other repeating graphics
• Pattern
• Backgrounds, icons
• Brand character or mascot

Just like a building kit, all of these building blocks must fit together for your business or brand to interact with your target audience.

Brand or corporate identity is such a "building kit", a set of visual elements that conveys the business's individuality, idea and attitude to its customers.

Sign up here to get our checklist:
what should be included in the corporate identity to make it work for your particular business?

Corporate or Brand identity

Step by step
from idea to visual identity

01

Briefing

Before we start designing, we need to clearly identify our goals. A profound investigation helps to avoid many corrections in the coming stages. To make an excellent visual identity, we need to determine the most important parameters of your brand. We will discuss the brand's target audience, analyze different examples of graphic styles, define your company's key values and create a set of references.

02

Moodboards

A moodboard is a collage of ideas (graphics, photographs, textures and other images), with a look and feel that matches our project. Depending on the logo package you select we will develop 1-2 moodboards showing different design styles. We will discuss them with you and choose one or multiple styles that will work for your business or brand.

03

Logo design

Once we have agreed on the style and art direction, we will move on to developing the logo. Sometimes it’s enough to draw just one version of the logo and then modify it as needed. And sometimes you need to compare 2-3 different concepts to be able to choose the best one for your company or brand. We determine the color palette, adjust the font and demonstrate the logo on different media. In addition, we create a set of different versions of the logo, so that it always works well regardless of the media's size and background color.

04

Basic kit: color palette and fonts

To make all your marketing materials (business cards, presentations, website etc.) look consistent and recognizable, you should at least use the same combination of fonts and colors on all media. Depending on the details of the project, we choose primary and secondary colors and fonts and provide recommendations on how to use them.

05

Recurring graphics, patterns and backgrounds

To make the corporate identity look more interesting and recognizable throughout all media, we can add illustrations, graphic elements, design backgrounds, patterns etc. Your designer will be able to use them when he/she creates layouts for web and print. With a brand style guide at hand, this will take less time, and the result will be more predictable than if you would design every individual layout from scratch.

06

Templates and print-ready layouts

Now that the visual identity is ready, you can start using it. We help you create media layouts such as business cards, flyers, letterhead templates, folders, envelopes, etc. so you can promote your business just like you had intended. We will also provide you with a detailed brand or corporate identity guide with great examples on using the visual identity on different brand assets.

Our price packages for brand/corporate identity design

Visual identity incl. logo | basic

• 1-2 logo options
to choose from or improvement of the existing design according with your needs.

• 1-2 extra versions for using on different media

• Adjustment for web and print.

• Export as PDF, PNG, JPEG och SVG.

• Basic visual identity (color palette and fonts).

• Detailed guidelines how all
elements should be used on different
media (business cards, souvenirs,
print layouts, web, etc.)

11 190 SEK

Visual identity incl. logo | standard

• 3-4 different logo options
to choose from. 

• 3-4 extra versions for using on different media

• Adjustment for web and print.

• Export as PDF, PNG, JPEG och SVG.

• A complete graphic profile consisting of color palette, font,
graphic elements, backgrounds,
patterns and icons.

• Detailed guidelines how all
elements should be used on different
media (business cards, souvenirs,
print layouts, web, etc.)

15 990 SEK

Visual identity without logo | basic

• Basic visual identity (color palette and fonts) to your already existing logo.

• 1-2 extra versions for using on different media

• Adjustment for web and print.

• Detailed guidelines how all elements should be used on different media (business cards, souvenirs, print layouts, web, etc.)

4 790 SEK

Visual identity without logo | standard

• A complete visual identity consisting of color palette, fonts, graphic elements, backgrounds, patterns and icons.

• 3-4 extra logo versions for using on different media.

• Adjustment for web and print.

• Detailed guidelines how all elements should be used on different media (business cards, souvenirs, print layouts, web, etc.)

7 990 SEK

more logo design packages

Contact us to book your logo package

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08 505 424 58
Fleminggatan 35, 112 26 Stockholm
info@webboptimisterna.se
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