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Step by step from idea to a refined logo

01

Briefing

Before we start designing, we need to clearly identify our goals. A profound investigation helps to avoid many corrections in the coming stages. To make an excellent logo, we need to determine the most important parameters of your brand. We will discuss the brand's target audience, analyse different examples of logos, define the company's key values and create a set of references.

02

Moodboards

A moodboard is a collage of ideas (graphics, photographs, textures and other images), with a look and feel that matches our project. Depending on the logo package you select we will develop 1-2 mood boards showing different logo styles. We will discuss them with you and choose one or multiple styles that will work for your business or brand.

03

Concept Development

Once we've agreed on the style and art direction, we'll move on to sketching out the logo concepts. Sometimes it turns out to be enough to draw just one variant of the logo and then modify it if needed. And sometimes you need to compare 2-3 different concepts to be able to choose the best one for your company or brand.

04

Refinement

At this stage we refine the sketch into the final logo. We determine the color palette, adjust the font and present the look and feel of the logo on different media, e.g. business cards, packaging or on corporate uniforms. This will help you make sure that the design really achieves its goals.
Logo design

05

Adjustment for different media

It is important that your logo works in both large and small sizes. For websites, you would often use the horizontal version, while icons and stamps require a compact logo that can fit into a circle or rectangle. A full-color logo can be easily used on the web, while for printing on T-shirts or caps you rather need a simple black-and-white version. We always prepare a whole set of assets for you to choose the right file depending on the application!

06

Export

The logo is ready and you get a folder with working files. Each file is provided on a transparent and colored background and in several different formats. No matter where you will use the logo - on a website, business card or on social media - you will have a file in the appropriate format at hand.

Cases from out portfolio

NEFES logotyp

Branding for NEFES Holding

March 29, 2026

NEFES is an investment holding focused on early-stage companies where scientific research, advanced technology, and disciplined execution converge to build long-term value. The company required a logo, a cohesive visual identity, and a website.

View project

Datorhjälp hemma

November 21, 2025

We developed a new visual identity and a new website for a therapeutic massage therapist: created a logo, updated the color palette, edited texts and visual material

View project

Prices for graphic design

Logo basic

• 2-3 logo options or improvement of the existing design according with your needs.

• Extra versions for using on different media

• Adjustment for web and print.

• Export as PDF, PNG, JPEG och SVG.

5 990 SEK

order

Visual identity to complement your logo

• A complete visual identity consisting of color palette, fonts, graphic elements, backgrounds, patterns and icons.

• Extra logo versions for using on different media

• Adjustment for web and print.

• Detailed guidelines how all elements should be used on different media (business cards, souvenirs, print layouts, web, etc.)

7 990 SEK

order

Logo and corporate or brand identity

• 2-3 logo options or improvement of the existing design according with your needs.

• Additional versions for use across different media. Adaptation for web and print, exported in PDF, PNG, JPEG, and SVG formats.

• A complete visual identity consisting of color palette, fonts, graphic elements, backgrounds, patterns and icons.

• Brand manual in PDF-format

11 190 SEK

order

An appealing logo for your company or brand

A logo is much more than just a pretty image. The first impression of your company or brand depends directly on it. A well-designed logo helps you reach your target audience, adds value to your services, and differentiates your business from competitors. At Webboptimisterna, we have more than 7 years of experience in developing logos and visual identities. We work with companies and brands from a wide range of industries: beauty, construction, consulting, technology, science, medicine, food & beverage, entertainment, design, architecture, and more.
Vår process är uppbyggd på ett sådant sätt att vi snabbt kommer fram till ett resultat som kommer att glädja dig och dina kunder. Innan vi börjar arbetet bekantar vi oss alltid med dig och din verksamhet för att bättre förstå vad du vill uppnå inom ditt område. Varje företag och varje person är unik, och vi anser verkligen att det individuella förhållningssättet är vår styrka. Vi skapar inte bara logotyper, utan hjälper dig att förmedla ditt företags värderingar till målgruppen med hjälp av kompletta grafiska profiler.
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